Well once again, it is Fashion film Friday and what an unexpected week it has been, the sun has been out and I thought that in order to celebrate this I would share with you the new H&M campaign.
The film features the one and only Beyoncé as ‘Mrs Carter’, who has teamed up with the Swedish retailer, not only on the film but also on the 10 piece swimwear collection.
Directed by Jonas Akerlund the film in addition introduces us to Beyoncé’s new song called ‘Standing in the Sun’ that has been written by Sia who also wrote Rihanna’s ‘Diamonds’. This will be Beyoncé’s first single release from the highly anticipated firth album called “Mrs Carter”, the name also given to her world tour that sold out when going on sale in the UK.
Screen shots from the film
Beyoncé shows off her amazing body the swimwear pieces that have been influenced by the 4 elements earth, air, water and fire; it’s hard to believe that she gave birth to Blue Ivy 15 months ago. As always Beyoncé oozes glamour in the pieces as she plays the goddess of the elements and also showcases dark hair.
I love the tie-dye a trend that is coming through everywhere and is sure to be massive this summer holiday season. I also love the body con dress with the graphic photo print on, so much so that I think I will be popping in to H&M to purchase these pieces for my holiday.
What do you think of this film? Do you like any of the pieces from new collection that have been featured? What do you think of Beyoncé’s new song? I would love to hear your thoughts.